Digital marketing is very much essential in any organization no matter what is its size, services or industry. The Digital Marketing training program has been designed meticulously by experts to teach you about the various digital channels and social media. The rising number of job opportunities testifies the fact that Digital Marketing has become one of the most essential modern marketing tools and a sought-after skill for organizations around the world. Any organization needs effective, profitable online marketing campaigns as a prerequisite for success in its strategic plan.
Program Overview
Objectives
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Measure and optimize your social media campaigns
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Create a formal digital marketing plan for your business
Program content
- MODULE 1: Discussions about the Fundamentals of Digital Marketing & Application of Google Analytics
- MODULE 2: Learning about SEO- Search Engine Optimization
- MODULE 3: Learning about SEM- Search Engine Marketing
- MODULE 4: Coverage of concepts on Social Media Marketing on all major platforms
Who should attend
- The course is beneficial to working professionals from marketing, sales, business development and information technology who want to gain in-depth knowledge of Digital Marketing.
- Entrepreneurs who would like to improve the market penetration for their products and services using online marketing.