The concept of marketing and selling is often confused as marketing is often misinterpreted and misused. Many people find that marketing is synonymous with selling, promoting, or advertising.
The misunderstanding here is since the market has evolved from the beginning of the concept of marketing until the first quarter of the twentieth century was the focus of the market on production. Then the marketing method changed from the concept of sale to the customer, and new concepts emerged such as product variation, customer service and quality of service. This training program designed to introduce the participants to the concepts and strategies of marketing and sales. In addition to the skills needed to differentiate between sales and marketing.